But I'm not going to talk about that today. Because honestly? None of that really matters if you've ignored the most important marketing tool of all—writing a book that speaks for itself.
Sure, the other stuff can help, but when it comes down to it the best way to get your book out there is to write a really spectacular one. One that people can't help but share with their friends. One that has readers shoving it into the hand of everyone they know. One that doesn't need the other marketing stuff.
I truly believe, when it comes to marketing, this is the first responsibility of every writer. Writing and crafting the book should always be the main priority. The other stuff is just frosting, but what good is frosting on a cardboard cake? It is my goal, every time I sit down to a story, to write one that is solid and compelling enough to stand on its own. More than anything, I (and I'm sure all writers) want to create a book worthy of reading.
I never want to feel like my book needs a blurb to sell, you know? I don't ever want to be in a situation where my marketing efforts don't feel like a supplement, but a necessity. Because ultimately, a good book will eventually find its readers, regardless of how much marketing frosting is piled on top.